Will apple stay premium in the long run Although several electronic gadget companies have introduced interesting variants in the industry, people who are loyal to apple(Aapl)Products seldom think of switching.Experts believe that this is mainly because of the prestige attached to this brand.Aapl seems well aware of its prestigious position and this is one reason why its marketing mix is aimed at enhancing this prestige. Apple has the same pricing philosophy as louis vuitton.It sells premium products at premium prices and never discounts.That philosophy has made it an aspirational brand worldwide.You don't see vendors in china selling fake google nexus 7s.Apple products are so much more expensive than the competition that only the rich and faithful tend to buy them.But that uncompromising devotion to the fundamental philosophy is what has made apple such a powerful global brand. This analysis by felix salmon clearly indicates that the success aapl has attained is mainly because o ... Read more »